So that was my plan. A video a day was my mindset. I got everything ready to film my first video and then I ran into a problem. I didn't know what the heck to say I tried one or two videos and like most people I became discouraged and stopped. The idea was now dead. Fast forward about a year later and I meet my now business partner Mary Lengle, a publicist and independent video producer. She came in to learn to play golf!
No intentions to create anything Two or three lessons into our relationship Mary said to me "you really have something special here - your relationship with the kids that you coach, the life lessons that are paralleled - we could do something here. From there we were off and running. We filmed live lessons days per week and edited and uploaded as many as new videos every week. It was great! Except no one watched…for an entire year.
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I wanted to quit about times, but Mary wouldn't let me, and we kept pushing. It was her vision that kept this thing alive.
What did we need to change? Why weren't people watching? I looked at all of the people in the golf industry who were getting the views I thought we deserved, and we came to a few realizations. We needed to change the topics. We needed to change the titles. We needed to change the structure of the videos. I started to provide instruction on how to effectively practice golf and how to use feedback like a mirror or video to give people tools and structure to actually improve. I also made it a priority to interact on a daily basis sometimes multiple times per day with viewers that leave comments on the YouTube channel.
I want the channel to be as interactive as possible. I want people to have good information and I want to be open to debate concepts and discuss all things golf with them. Within 10 months of changing our format, the channel has climbed from about subscribers to more than 30, And here we are They don't want to just know what the expert knows, they want to know what they can actually DO. When I want to learn something on YouTube , I will keep searching until I find that concrete, how-to-do video.
From your trials and errors, what did you find was the secret to making a video like that? First in terms of making the videos, the format is important. We focus on two main things. When I'm teaching a lesson or talking about a topic I will talk to the camera as if I'm talking to a person I think the learning process works best that way.
The second priority is the actual structure of the video. Our general philosophy is to start things off by telling the viewer what we are going to talk about. Then we talk about what we are going to talk about. Then we talk about what we talked about. Tell them what you're going to tell them. Tell them. Tell them what you told them. One or two key points. As simple as possible. For golf specifically, we follow the process of first explaining the mechanical theory or the "why" as to what they are doing wrong that's causing problems.
Next is the "what" they need to do to correct their errors and improve. How to make the improvement, monitor progress and adjust as needed. Eighteen years of trial and error playing the game built the foundation for my coaching and the YouTube channel. The pure love of the game, the love of the pursuit of improvement and the absolute misery of not being able to figure it all out right away. Golf was really the first thing I ever did that I couldn't master relatively quickly.
School came easy, baseball, basketball, football, tennis, etc all easy. Golf can drive you nuts. I couldn't figure everything out. I couldn't control everything. If I got a bad grade on a test, no problem I would go back and study more or study better and get an A on the next test.
Matt Schofield Golf | Technically Speaking
With golf it just wasn't that easy. No one seemed to be able to give me the answers I wanted, or more importantly I couldn't seem to find the answers for myself. I figured out to how to play the game well, and got a scholarship to play golf in college, but it wasn't enough. That led me on a journey to find answers. For about the next five years - from age - I did everything humanly possible to learn about golf; the golf swing, how the brain works, how the body works, communication styles, nutrition, fitness, you name it and I studied it over the past ten years.
The first five years were intense. I was either working at the golf course or I was reading a book or watching a video on golf.
Every single one I could find. I read all the books. On my one day off each week I would travel to shadow another golf professional and watch them teach. I made a list of all the coaches within a one-day drive and I went to see them all. I kept all of the stuff I liked and threw out the stuff I didn't like. Throughout the process, I kept an open mind. I assumed I knew nothing, and they knew something I needed to learn.
That mindset served me very well. I would come back and try the new things I learned on my students poor people and went through an endless trial and error process of learning to coach.
I had to learn the mechanics first. I needed to know the actual micro pieces of the golf swing so I could teach. Then I learned that knowing those pieces wasn't enough in and of itself. I had to learn to actually coach or teach. We look forward to seeing you soon!
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